Adidas releases new sneaker idea, shackles included

Sometimes, a company comes out with a great idea that leaves you wondering “Why didn’t I think of that?”. There’s also times where a company comes out with a ridiculous idea that leaves you confused and thinking that it’s the worst idea ever. While that is usually an exagerration, it may actually be true when it comes to Adidas’ new sneaker idea.

In a post on their official Facebook page, Adidas released the above sneaker idea. Um, who at Adidas let that go? It seems like a joke, but the real joke is the price that was attatched to them: $350. Right. For $350 you better be getting some nice sneakers not one’s with shackles and slave connections.

As you can imagine, the backlash was harsh.

“Please tell me this is FAKE,” wrote one commenter on the facebook page. “I am not [wearing] those Adidas Amistad Originals.”

Another wrote that they were slavewear, and that seemed to be a consensus opinion. Adidas isn’t about to admit it though.

“The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery. Jeremy Scott is renowned as a designer whose style is quirky and lighthearted, and his previous shoe designs for adidas Originals have, for example, included panda heads and Mickey Mouse. Any suggestion that this is linked to slavery is untruthful.”

Regardless, the shoes are awful. Since that comment though, they have apologized and said that the shoes won’t be available for purchase after initially saying they would hit stores in August.


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