Kanye West talks about the concept of “Cruel Summer”

Some people may not like Kanye, but we all know by now that he puts a lot of thought and time into his music. He produces a lot of it and made all the last cuts on “Cruel Summer”. In a recent interview, he talks about “Cruel Summer” and a lot of the concept behind it.

“We spend just as much time working on the actual album packaging, the video concept, the song… Everything is equally as important. It got to a point where I had to have the artwork in front of me while I was working on the songs, and I would listen and say, ‘Does this song sound like this packaging looks?” Kanye said.

He also talked about other artists, and how he gets mad at people who make good music.  “I like when I get mad at music because it’s so good. It’s like, oh shit, why didn’t we think of that? Why didn’t we do that?”

You can see the whole interview below, and check out “Cruel Summer” now.


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